The ChildKey™ system is built on a principle that links the user’s age profile (age-tag) to any web-page request (Age Sender function).
To enable this, the user’s profile must be recognised as soon as the Internet connection takes place.
Recognition depends on a private password that the user must type in on connection.
Identification is performed by ChildKey© software, which is not installed on the user’s computer but on the server of the Internet Service Provider with which the user has subscribed a contract for access with inclusive of the ChildKey© clause. Under this contract, the provider offers diversified access to adults and minors, issuing each family member with a personal password.
If a minor’s password is provided, the software installed on the server switches the connection to assisted navigation, enabling the Age Sender function. Thanks to this function, servers with ChildKey© software are able to recognise the age of the connected user.

By implementing the ChildKey© system, website managers can easily “moralise” their actions, attaching a simple statement (ChildKey© metadata) to each page that specifies whether its online content is viewable or not by minors. The Safety World Wide Web Foundation’s task is to demand such a statement and ensure it is applied correctly.
Transparency in the Foundation’s operations is certified by Ernst & Young.

 Main benefits of ChildKey© technology

1. By notifying the age-tag, it makes website content distributors directly responsible. They can certify their web pages with a straightforward and costless statement.
2. It enriches the services offered by Internet Service Providers with an option that is popular with families.
3. It can establish itself as a worldwide self-replicating online standard.
4. It does not require installation of any software or hardware on the user’s computer.
5. It places no restrictions on adult navigation.